Christopher Golda

I read this Q&A with Lego CEO, Jørgen Vig Knudstorp, in the first issue of Monocle magazine almost a year ago. It’s a fascinating look at innovation; rethinking strategy, advantage, etc. When faced with pressures of globalisation and shifts in consumer behavior, Lego made drastic changes to its business. Namely, transforming into an “open source”, “platform” company, developing formal innovation processes, exploring new business models (most notably, Lego Factory) and collaborating with select global partners.

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